José Cuervo Agave Fields Tour – Discover the Heart of Tequila Culture

The José Cuervo Agave Fields Tour is your chance to explore the birthplace of tequila, guided by local experts who walk you through the entire production journey—from agave plant to pour. This guided experience gives you access to José Cuervo’s legendary blue agave fields, a live demonstration of the harvesting process, tastings of premium tequila, and exclusive access to the Reserva de la Familia® cellar. Whether you’re a casual sipper or a true tequila fan, this tour delivers an authentic look at Mexico’s most iconic spirit.

The tour is available only on Saturdays and Sundays, making it an ideal weekend escape from Guadalajara. And good news—round-trip transportation is included. We’ll pick you up from your hotel or Airbnb in Guadalajara and drive you out to the town of Tequila in a comfortable, air-conditioned vehicle. It’s a stress-free way to get to and from the experience, with no need to worry about planning the route or booking separate transfers.

Once you arrive, the José Cuervo Agave Fields Tour kicks off in the agave fields themselves. You’ll stand among the rows of blue agave and watch a live jima demonstration—a traditional harvest—performed by skilled jimadores. It’s a rare, hands-on look at how the tequila process starts, and a great photo opportunity surrounded by the UNESCO-protected landscape.

Next, you’ll head into La Rojeña®, the oldest active tequila distillery in Latin America. This is where José Cuervo has been producing tequila for over 250 years. You’ll walk through the distillery with your bilingual guide, learn how the process has evolved over the centuries, and taste the spirit straight from the source. After that, you’ll get access to the Reserva de la Familia® cellar, a quiet, atmospheric aging room that’s not open to the general public. It’s where the brand’s top-tier tequilas rest in hand-selected barrels—this is the good stuff.

Back above ground, you’ll visit Hacienda El Centenario, a beautiful part of the Cuervo family’s legacy with lush gardens, historic buildings, and cultural landmarks. It’s a great spot to relax before your guided tasting session begins. You’ll try three expressions of José Cuervo Tradicional® tequilas, led by a tequila expert who walks you through flavor notes and proper tasting techniques.

To wrap things up, enjoy a classic margarita and sample authentic Mexican snacks (bocadillos) that are included as part of your experience. Then you’ll have a little free time to explore or relax before we head back to Guadalajara in your private ride.

What’s Included in the José Cuervo Agave Fields Tour?

• Round-trip private transportation from Guadalajara (hotel or Airbnb)
• Visit to José Cuervo’s blue agave fields
• Live jima (harvesting) demonstration by professional jimadores
• Guided tour of La Rojeña® distillery
• Exclusive access to the Reserva de la Familia® aging cellar
• Visit to Hacienda El Centenario gardens and cultural landmarks
• Three tequila tastings (José Cuervo Tradicional®)
• One classic margarita
• Traditional Mexican snacks (bocadillos)
• English/Spanish bilingual guide
• Optional upgrade to a private tour experience

Why Choose the José Cuervo Agave Fields Tour?

• Perfect balance of education, tasting, and cultural exploration
• Exclusive access to premium spaces not open to general visitors
• Great for couples, small groups, and tequila fans
• Transportation included for a stress-free day
• UNESCO-listed agave landscapes and incredible photo spots

Frequently Asked Questions – José Cuervo Agave Fields Tour

How long is the José Cuervo Agave Fields Tour?

The guided experience lasts about 3 hours, not counting transportation. Including round-trip transfers from Guadalajara, plan for around 6 to 6.5 hours total.

Is transportation included in the José Cuervo Agave Fields Tour?

Yes. Your tour includes round-trip transportation from your hotel or Airbnb in Guadalajara. You’ll travel in a private, air-conditioned vehicle with a bilingual guide, so you can enjoy the day without worrying about any logistics.

Can I upgrade to a private José Cuervo Agave Fields Tour?

Yes, you can. If you prefer a more personalized experience with flexible timing and a private guide, just let us know when booking. We’ll handle the details for you.

Are there late pickup options for the José Cuervo Agave Fields Tour?

Yes. If you’re coming from Guadalajara and want a later start time, we can arrange a pickup that works for your schedule. Just let us know in advance.

When is the José Cuervo Agave Fields Tour available?

This tour is available on Saturdays and Sundays only. Space is limited, so we recommend booking early.

Cancellation Policy

Cancellations made at least 48 hours in advance receive a full refund. If you cancel 24–47 hours before the tour, you may be eligible for a partial refund. No refunds for cancellations within 24 hours of the tour.

View our full Cancellation Policy and Refund Policy.

Book the José Cuervo Agave Fields Tour

If you want to see where tequila is born, walk the same fields as generations of jimadores, and enjoy premium tastings in legendary spaces, this is the tour for you. Reserve your spot online or contact us to request a private upgrade or group option.

More Tequila Experiences from TQM Tours

• La Cofradía Tequila Experience
• Los Abuelos Fortaleza Distillery Tour

Want to Learn More About Tequila?

Check out the official tourism site for Tequila, Jalisco: tequilajalisco.gob.mx