Jose Cuervo Express Train – Choose Your Tequila Adventure: Amanecer or Atardecer

All aboard the Jose Cuervo Express Train—a luxurious journey through the heart of Jalisco’s agave fields. Whether you're drawn to the golden sunrise of the Amanecer itinerary or the festive atmosphere of the Atardecer return ride, this experience offers an unforgettable deep dive into the spirit, culture, and traditions of Tequila, Mexico.

Jump to Highlights | View Amanecer Itinerary | View Atardecer Itinerary

Quick Highlights

• Departs from Guadalajara’s historic Ferromex Station
• Two itineraries: Sunrise (Amanecer) or Sunset (Atardecer)
• Visit La Rojeña Distillery (oldest in Latin America)
• Tequila tastings: Blanco, Reposado, Añejo, Extra Añejo
• Cultural show and access to the Juan Beckmann Museum
• Free time to explore the town of Tequila

What Is the Amanecer Experience on the Jose Cuervo Express?

It’s early morning in Guadalajara. The city is just beginning to stir when you arrive at the historic Ferromex train station. A warm welcome awaits: freshly brewed coffee, a morning cocktail, and a golden sunrise ahead. As the train pulls away, your Jose Cuervo Express Train adventure begins.

The countryside of Jalisco comes alive outside your window—rolling fields of blue agave stretch endlessly toward the horizon. Inside the train, you’re guided through a curated tequila tasting. From crisp blancos to aged extra añejos, you'll begin to understand how tequila tells the story of the land, the process, and the people behind it.

Arriving in the colorful town of Tequila, you’ll explore the legendary La Rojeña Distillery, operating since 1812. Step through volcanic ovens, copper stills, and oak-barrel aging rooms where tradition meets craftsmanship. Then, tour the Juan Beckmann Cultural Center—a museum showcasing tequila’s influence on Mexican art, culture, and identity.

Enjoy free time to shop, dine, or walk the vibrant streets. Your day concludes with a cultural show featuring folkloric dance, live music, and storytelling before you return to Guadalajara by luxury coach.

What Makes the Atardecer Experience Unique?

Prefer to sleep in? The Atardecer Experience is just as immersive, with the magic unfolding later in the day. Start with a private coach ride from Guadalajara to Tequila, where you’ll witness a traditional jima—the agave harvesting ritual led by skilled jimadores.

Then walk through the stone-lined halls of La Rojeña Distillery, visit the Beckmann Cultural Center, and explore the Pueblo Mágico of Tequila. Sip cantaritos at a local bar or browse local markets during your free time.

As sunset approaches, you’ll board the Jose Cuervo Express Train for the return journey. With lanterns glowing and music playing, the train becomes a rolling fiesta through the agave fields. Raise a final glass as the landscape fades into twilight—a perfect ending to a perfectly crafted day.

Which Jose Cuervo Train Experience Should You Choose?

Each experience includes the full distillery tour, tastings, and cultural highlights—but offers a unique perspective depending on your schedule and travel style. Both itineraries can be paired with one of four travel tiers, each with its own level of exclusivity and service:

Why Is the Jose Cuervo Express One of the Best Things to Do in Mexico?

Because it blends everything travelers love: rich culture, artisanal spirits, scenic beauty, and unforgettable hospitality. It’s more than a tequila tour—it’s a full-day celebration of Mexico’s heritage, best shared with friends, family, or fellow adventurers.

Ready to ride the Jose Cuervo Express? Book your experience today and discover the magic that has made this tequila train one of the most iconic tours in Mexico.

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